The smart, luxurious choice for your curls

Fewer bottles, more effect. It can be that simple.

Top-Quality Products for Curly Hair – 100% CG Approved

You don't want 10 steps, but a routine that works.


Our products are for the conscious curly-haired person who doesn't want to get lost in an overcrowded bathroom cabinet or an overload of choices.

Luxury without frills - Practical and well thought-out - No hype

What are you looking for?

I'm looking for HOLD.

I'm looking for Shine

I'm looking for Shine

.

I'm looking for a DEFINITION.

I'm looking for VOLUME

I'm looking for VOLUME

.

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All about Curls

Here you will find blogs about curls, tips, curl products & general information!


Amazing Curls vs. other brands

Amazing Curls

Formulas

High concentrations of active ingredients, nourishing & innovative. Complex formulation for long-lasting results.

Long-term Result

Builds up curls with nourishing ingredients → resulting in bounce, shine, and even better resistance to coloring/bleaching.

Development

Driven by our own frustrations and those of our customers at the time, we sought solutions to work broadly, not just for one hair type.

Packaging

Luxury airless bottles (10x more expensive, 10x less frustration, hygienic, no waste, less preservatives needed).

Innovation

Creative & innovative: including being the first worldwide with Protein Drops (2021). Products that truly offer unique solutions.

Number of products

Compact, clear product range: 6 multifunctional top products. Fewer steps, more results.

Production

Local production in the Netherlands/Belgium, fair wages, small batches for better quality control.

Price vs. Value

More expensive to purchase, but economical to use + replaces multiple products → ultimately more affordable.

Brand philosophy

Innovative, creative and problem-solving – developed from real experience and knowledge.

Others

Formulas

Often diluted with a lot of water or cheap base oils. Simple formulas that are put together quickly.

Long-term Result

It mainly provides a short-term masking effect: temporarily eliminating frizz or adding shine, but without truly improving hair health.

Development

Often created based on the founder's own experience → geared towards their own hair type and less universally applicable.

Packaging

Cheap tubes, bottles or jars: frustrating, often leading to product loss, and less hygienic.

Innovation

Often copies of existing products, released to fill the product range without any original vision.

Number of products

Large and confusing product line of 20+ products. Overlapping functionality, causing decision stress for customers.

Production

Production often takes place in low-wage countries, with mass production and less control over quality.

Price vs. Value

Seems cheaper, but you need more products to achieve the same result.

Brand philosophy

Focused on quickly responding to trends, often without originality or a long-term vision.

To the collection

This is what the right care does for your curls.

Well-nourished curls perform better. Budget products are great. Until your hair looks like it's been cutting back too.

After

Before

Fewer products. More results.

Amazing Curls was born from the frustrations of endless searching, testing, and disappointment. After years of experience in the world of curls, we developed a compact, luxurious line that truly works.

Blogs

Everything about curls - Tips & Advice - Products - CG Method and more can be found here.

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